The one-stop for five stars.

Online shopping has become an integral part of modern consumer culture, offering convenience, a wide variety of choices, and often competitive prices. Yet online shopping behaviors vary greatly from person to person and region. Final purchase factors include best price, brand recognition, satisfaction reviews, delivery, and many more. This often leaves shoppers wondering if they are finding the best product or deal for them. More importantly, are they spending their money wisely?
My Top 5 removes the guesswork of finding products and services that you will truly love. Top 5 uses Artificial Intelligence to not just find the best price or customer rating it utilizes your data and data from throughout the internet to best match you with the top five products or services that you in particular will love.
With Top 5 you will feel confident spending your hard-earned money - When every purchase is 5 Stars!

WHO

Top 5 goes beyond just personalizing the shopping experience. Artificial intelligence and machine learning algorithms each user’s data in tandem with thousands of external and market variables to provide the very best personalized product recommendations, enhancing customer satisfaction, and shopping confidence.
No two shoppers are alike, nor are their top 5.

WHAT

Users can generate their personal Top 5 list on any number of online and local products and services. Users can find their Top 5 frozen pizzas, their Top 5 no-show socks, or their Top 5 local window installers. There is no limit to what consumers are searching for these days. Top 5 wants to be the go-to for every search.

WHERE

Top 5 uses location variables to best match you with products and services that are affected by regional, environmental, and seasonal factors.
It also uses this data to better match you with local businesses should you prefer to shop with small businesses, shop in-person, or want to pick up the same day.

Business Information

MISSION:
Making it easy for everyone to shop with confidence. Making every purchase a 5-star.

VISION:
To become engrained with every online product search - “Did you check your Top 5?”

BUSINESS MODEL:
Value Proposition
Top 5 removes the guesswork and strenuous search process of finding the most satisfactory purchase options for each individual user.
Our Linear Regression AI system uses the user’s data to generate a Top 5 list that goes far beyond cookie and demo data, producing product and service options that truly capture the user’s needs.
Online and local businesses affiliated with Top 5 not only generate sales through the site/app they also get granular insight into their customers, product offerings, and shopping behaviors.

Value Delivery
Top 5 lists display retailer, product info, price, photos, videos (when available), customer satisfaction, and most importantly an AI-generated explanation as to why the customer will love it.
The AI-generated product explanation breaks down the product/service offering and why it is a great fit for the user.
Affiliated businesses can purchase monthly sales/product/consumer reports based on data produced by the Top 5 system.

Value Capture
Revenue is generated through sales stemming from Top 5 lists (Affiliated Marketing Commissions), digital and direct marketing, on-platform (in-app marketing), selling monthly reports to affiliated businesses (subscriptions), and video/content monetization.

Market Analysis

  • Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). This is a big increase from $13 billion in 2016.

  • Revenue in the e-commerce market is projected to reach US$925.40bn in 2023.

  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 11.22%, resulting in a projected market volume of US$1,416.00bn by 2027.

  • In the eCommerce market, the number of users is expected to amount to 289.9m users by 2027.

  • User penetration will be 80.8% in 2023 and is expected to hit 83.5% by 2027.

  • The average revenue per user (ARPU) is expected to amount to US$3.37k.

If you are interested in a position with My Top 5, please reach out via the Polsky New Venture Challenge “Join a Team” page.

Project Status

STAGE OF DEVELOPMENT:

Name: My Top 5 or Top 5 Must Buys - both domains have been purchased. The finalized name is to be determined by the executive team and possible focus group assistance.

Brand and identity is complete. The Pitch deck is designed and laid out. The feasibility document has been started. The business plan is in the initial stage (to be completed with the Executive team).

Prototype, wireframe, and all assets are in progress (web and mobile).

CURRENT NEEDS:

  • Formation of the Executive Team (CEO, CFO, CTO, CMO)

  • Operations structure to be formulated

  • Finalization of the feasibility document

  • Finalization of the business plan

  • Finalization of the marketing